About Us
THE FOUNDING FAMILY
JERRY RICE
Co-Founder & Chairman.
JAQUI RICE GOLD
Co-Founder, CEO
TREVION GOLD
Co-Founder, Chief Brand Officer
G.O.A.T. Fuel ® (“greatest of all time”) was created by Pro Football Hall of Famer, Jerry Rice and his family. It is a premium sports energy beverage and lifestyle brand focused on bringing health-forward, innovative products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn’t be reserved only just for athletes but anyone striving to be great.
