G.O.A.T. FUEL JERRY RICE FOOTBALL PROMOTION OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN THE SWEEPSTAKES, OR TO CLAIM A PRIZE.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

THESE OFFICIAL RULES (THE “OFFICIAL RULES”) CONTAIN AN ARBITRATION AGREEMENT, WHICH WILL, WITH LIMITED EXCEPTION, REQUIRE YOU TO SUBMIT CLAIMS YOU HAVE AGAINST SPONSOR TO BINDING AND FINAL ARBITRATION.  UNDER THE ARBITRATION AGREEMENT, (1) YOU WILL ONLY BE PERMITTED TO PURSUE CLAIMS AGAINST SPONSOR ON AN INDIVIDUAL BASIS, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE ACTION OR PROCEEDING, AND (2) YOU WILL ONLY BE PERMITTED TO SEEK RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ON AN INDIVIDUAL BASIS.

This G.O.A.T. Fuel Jerry Rice Football Promotion (the “Promotion”) consists of fifteen (15) individual sweepstakes, as outlined herein (each, a “Sweepstakes”).  Each Sweepstakes shall begin at 12:01 a.m. PT on September 1, 2024 (the “Sweepstakes Start Date”) and end at 11:59 p.m. PT on September 30, 2024 (the “Sweepstakes End Date”, and each such period is referred to herein as the “Sweepstakes Period”). The Promotion is sponsored by G.O.A.T Fuel, Inc. (the “Sponsor”).  This Promotion is in no way sponsored, endorsed or administered by, or associated with, Retailer (as defined below) or QR Code Wizard.  Any questions, comments or complaints regarding the Promotion shall be directed to the Sponsor and not to Retailer or QR Code Wizard.  ANY VIOLATION OF THESE OFFICIAL RULES BY ANY ENTRANT MAY RESULT IN DISQUALIFICATION, AND ALL PRIVILEGES (INCLUDING THOSE AS WINNER, IF APPLICABLE) WILL BE IMMEDIATELY TERMINATED.

1. HOW TO ENTER: To enter, (a) locate the G.O.A.T. Fuel ad with participating retailer (collectively, “Retailer”), (b) scan the QR code on the ad, and (c) Enter your email address where prompted on the landing page generated by the QR code.  For the avoidance of doubt, any retailer that has a G.O.A.T. Fuel store display with a QR code for this Promotion is a participating retailer.

The Sweepstakes in which entrants are entered will be determined by the Retailer and/or location of entry.  In particular:

To enter any of the Sweepstakes by mail without completing the steps above, print the name of the particular Sweepstakes you would like to enter (e.g., Sweepstakes No. 1), your first and last name, complete address, city, state, zip code, daytime telephone number, date of birth, and email address on a three-by-five-inch card.  Put the card in an envelope, affix first-class postage, and send it to the Sponsor at the address set forth in Section 8 below, with attention to G.O.A.T. Fuel Promotion. To be eligible the card must be postmarked within the Sweepstakes Period and received within three (3) days of the Sweepstakes Period. 

Participation in the Promotion is voluntary and does not require you to purchase anything from the Sponsor.  No illegible, incomplete, forged or altered entries will be accepted.  All entries must be received by the last day of the Sweepstakes Period.  Limit to one (1) entry per person per Sweepstakes, regardless of method of entry.  All entries are subject to these Official Rules. 

1. PRIZE:  The winners of each Sweepstakes (“Winners”) will receive a football signed by Greatest of All Time wide receiver Jerry Rice, each with an approximate retail value (“ARV”) of  $150 (the “Prize”).  The odds of winning the Prize depend on the number of eligible entries received for the applicable Sweepstakes during the applicable Sweepstakes Period. Allow 3-4 weeks after validation of arrangement for receipt of Prize.  There is no substitution, cash equivalent or transfer of the Prize allowed.  The Winner will be solely responsible for all other expenses not specifically set forth herein.  The Sponsor reserves the right to substitute the Prize of equal or greater value.  No other substitution or transfer of the Prize permitted.  In order to receive the Prize, the Winner may be required to provide proof of identification. THE WINNER MUST PROVIDE ALL TRUE, COMPLETE AND ACCURATE INFORMATION REQUESTED BY THE SPONSOR TO FACILITATE THE DELIVERY OF THE PRIZE, AND BEAR ALL RESPONSIBILITY IN CONNECTION THEREWITH. All federal, state, provincial and local or other taxes on the Prize, including income and/or sales taxes, are the sole responsibility of each Winner. 

1. ELIGIBILITY:  The Promotion is only open to legal residents of the 50 United States and the District of Columbia (excluding Puerto Rico and all U.S. territories and possessions) who are 18 years or older at the time of entry.  Entries are limited to individuals only; commercial enterprises and business entities are not eligible.  

By participating in the Promotion, each entrant represents that they have read these Official Rules and unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor and warrants that s/he is eligible to participate in the applicable Sweepstakes.  Failure to comply with the terms and conditions in these Official Rules will result in disqualification, and will allow the Sponsor to select an alternate Winner. Employees, independent contractors, officers, directors, and any current customer of the Sponsor, affiliates, subsidiaries, partners, advertising, promotion, and fulfillment agencies, and legal advisors, and their immediate family members and persons living in the same household, are not eligible to participate in the Promotion.  THE PROMOTION (AND EACH SWEEPSTAKES) IS VOID WHERE PROHIBITED OR RESTRICTED BY LAW and is subject to applicable federal, state and local laws and regulations.  

1. SELECTION OF WINNER:  Within ten (10) days of the Sweepstakes End Date, the Sponsor will randomly select the Winners for each Sweepstakes.  The Winners will be selected from all eligible entries received for the applicable Sweepstakes.  The Winners will be notified by Text.  The Sponsor may request certain information from the Winners in order to confirm eligibility.  The Prize must be claimed in full. In the event that any Winner does not accept the Prize within three (3) business days of Sponsor notifying such Winner, any Winner is ineligible, or the Prize or Prize notification is not deliverable to any Winner, then an alternate Winner may be selected. The Sponsor is not responsible for and shall not be liable for late, lost, misdirected or unsuccessful efforts to notify any Winner.  Each Winner agrees to use of name, address, likeness, and/or Prize information for promotional purposes in any medium without additional compensation to the extent permitted by law.  Where lawful, each Winner may be required to sign and return a Publicity Consent and Liability Release.

1. CONDITIONS: The Sponsor, Retailer, QR Code Wizard, and their respective agents, directors, officers, shareholders, employees, insurers, servants, parents, subsidiaries, divisions, affiliates, predecessors, successors, representatives, advertising, promotion, and fulfillment agencies, and legal advisors (the “Released Entities”), are not responsible for, shall not be liable for, and hereby disclaim all liability arising from or relating to: (a) late, lost, stolen, delayed, damaged, misdirected, misaddressed, incomplete, unintelligible or postage-due entries; (b) telephone, electronic, hardware or software program, network, Internet, computer or other malfunctions, failures, or difficulties of any kind, whether human or technical; (c) failed, incomplete, garbled, or delayed computer or e-mail transmissions; (d) any condition caused by events beyond the control of the Sponsor; (e) any injuries, losses, or damages of any kind arising in connection with or as a result of the Prize, or acceptance, possession, or use of the Prize, or from participation in the Promotion; or (f) any printing or typographical errors in any materials associated with the Promotion.  The Sponsor reserves the right, in its sole discretion, to suspend, modify or cancel any Sweepstakes or the Promotion in its entirety should any unauthorized human intervention or other causes beyond the Sponsors’ control corrupt or affect the administration, security, fairness or proper conduct of such Sweepstakes or the Promotion, as applicable.  In the event that proper administration of any Sweepstakes is prevented by such causes as contemplated above, the Sponsor will pick each Winner from all eligible, non-suspect entries received prior to such action.  By participating in the Promotion, participants and each Winner agrees to release, discharge and hold harmless the Released Entities, and all others associated with the development and execution of the Promotion, from any and all losses, damages, rights, claims and actions of any kind arising out of or relating to the Promotion, participation in the Promotion, the Prize, and/or acceptance, possession, use or misuse of the Prize, including but not limited to statutory and common law claims for misappropriation or participant’s right of publicity.   The Promotion shall be governed by California law.  

1. ARBITRATION AGREEMENT: PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS.

1. Agreement to Arbitrate.  This Section is referred to in these Official Rules as the “Arbitration Agreement.”  You agree that any and all disputes or claims that have arisen or may arise between you and Sponsor, whether arising out of or relating to these Official Rules, the Promotion, your participation in the Promotion, the Prize, acceptance, possession, use or misuse of the Prize (including any alleged breach thereof), any advertising, any aspect of the relationship between us, shall be resolved exclusively through final and binding arbitration, rather than a court, in accordance with the terms of this Arbitration Agreement, except that you may assert individual claims in small claims court, if your claims qualify.  Further, this Arbitration Agreement does not preclude you from bringing issues to the attention of federal, state, or local agencies, and such agencies can, if the law allows, seek relief against us on your behalf.  You agree that, by participating in the Promotion, you and Sponsor are each waiving the right to a trial by jury or to participate in a class action.  Your rights will be determined by a neutral arbitrator, not a judge or jury.  The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.

1. Prohibition of Class and Representative Actions and Non-Individualized Relief.  YOU AND SPONSOR AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING.  UNLESS BOTH YOU AND SPONSOR AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON’S OR PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING.  ALSO, THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY’S INDIVIDUAL CLAIM(S).  

1. Pre-Arbitration Dispute Resolution.  Sponsor is always interested in resolving disputes amicably and efficiently, and most concerns can be resolved quickly and to the participant’s satisfaction by emailing support@goatofficial.com.  If such efforts prove unsuccessful, a party who intends to seek arbitration must first send to the other, by certified mail, a written Notice of Dispute (“Notice”).  The Notice to Sponsor should be sent to G.O.A.T. Fuel, Inc., PO Box 229 North Hollywood, CA 91601 (“Notice Address”).  The Notice must (i) describe the nature and basis of the claim or dispute and (ii) set forth the specific relief sought.  If Sponsor and you do not resolve the claim within sixty (60) calendar days after the Notice is received, you or Sponsor may commence an arbitration proceeding.  During the arbitration, the amount of any settlement offer made by Sponsor or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Sponsor is entitled.

1. Arbitration Procedures.  Arbitration will be conducted by a neutral arbitrator in accordance with the American Arbitration Association’s (“AAA”) rules and procedures, including the AAA’s Supplementary Procedures for Consumer-Related Disputes (collectively, the “AAA Rules”), as modified by this Arbitration Agreement.  For information on the AAA, please visit its website, http://www.adr.org.  Information about the AAA Rules and fees for consumer disputes can be found at the AAA’s consumer arbitration page, http://www.adr.org/consumer_arbitration.  If there is any inconsistency between any term of the AAA Rules and any term of this Arbitration Agreement, the applicable terms of this Arbitration Agreement will control unless the arbitrator determines that the application of the inconsistent Arbitration Agreement terms would not result in a fundamentally fair arbitration.  The arbitrator must also follow the provisions of these Official Rules as a court would.  All issues are for the arbitrator to decide, including, but not limited to, issues relating to the scope, enforceability, and arbitrability of this Arbitration Agreement.  Although arbitration proceedings are usually simpler and more streamlined than trials and other judicial proceedings, the arbitrator can award the same damages and relief on an individual basis that a court can award to an individual under these Official Rules and applicable law.  Decisions by the arbitrator are enforceable in court and may be overturned by a court only for very limited reasons.

Unless Sponsor and you agree otherwise, any arbitration hearings will take place in a reasonably convenient location for both parties with due consideration of their ability to travel and other pertinent circumstances.  If the parties are unable to agree on a location, the determination shall be made by AAA.  If your claim is for $10,000 or less, Sponsor agrees that you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic hearing, or by an in-person hearing as established by the AAA Rules.  If your claim exceeds $10,000, the right to a hearing will be determined by the AAA Rules.  Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based.

1. Costs of Arbitration.  Payment of all filing, administration, and arbitrator fees (collectively, the “Arbitration Fees”) will be governed by the AAA Rules, unless otherwise provided in this Arbitration Agreement.  If the value of the relief sought is $75,000 or less, at your request, Sponsor will pay all Arbitration Fees.  If the value of relief sought is more than $75,000 and you are able to demonstrate to the arbitrator that you are economically unable to pay your portion of the Arbitration Fees or if the arbitrator otherwise determines for any reason that you should not be required to pay your portion of the Arbitration Fees, Sponsor will pay your portion of such fees.  In addition, if you demonstrate to the arbitrator that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the Arbitration Fees as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive.  Finally, if the value of the relief sought is $75,000 or less, Sponsor will pay reasonable attorneys’ fees should you prevail.  Sponsor will not seek attorneys’ fees from you.  But, if you initiate an arbitration in which you seek more than $75,000 in relief, the payment of attorneys’ fees will be governed by the AAA Rules.    

1. Confidentiality.  All aspects of the arbitration proceeding, and any ruling, decision, or award by the arbitrator, will be strictly confidential for the benefit of all parties.

1. Severability.  If a court or the arbitrator decides that any term or provision of this Arbitration Agreement other than Section 6(b) above is invalid or unenforceable, the parties agree to replace such term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Arbitration Agreement shall be enforceable as so modified.  If a court decides that any of the provisions of Section 6(b) is invalid or unenforceable, then the entirety of this Arbitration Agreement shall be null and void.  The remainder of these Official Rules will continue to apply.

1. WINNERS LIST: To obtain the first name, last initial, city and state of the Winner(s) for a particular Sweepstakes after the Sweepstakes End Date, send a separate self-addressed, stamped envelope marked “G.O.A.T. Fuel Promotion Winners List” to the Sponsor and include the name of such Sweepstakes in your request (e.g., “Sweepstakes No. 1”).  Requests for winners list must be received no later than ninety (90) days from the Sweepstakes End Date (residents of Vermont and Washington need not include return postage).

1. SPONSOR:

G.O.A.T. Fuel 

6900 Dallas Pkwy 3^rd Floor

Plano, TX 75024 

1. NOTICE: The Sponsor reserves the right to prosecute and seek damages against any individual who attempts to deliberately undermine the proper operation of the Promotion in violation of these Official Rules and/or criminal and/or civil law.  

1. Copyright © 2023, G.O.A.T. Fuel, Inc. All rights reserved. G.O.A.T. Fuel and the associated logos are trademarks of Sponsor.  Any other trademarks in these Official Rules are the properties of their respective owners.