PARTNERS
MUHAMMAD ALI™
Muhammad Ali the original G.O.A.T. is amongst the most popular and successful athletes of the 20th century. He’s considered to be the best Heavyweight boxer ever.The People’s Champ from Louisville, Kentucky won 3 World Titles the only boxer to do so. He also won Olympic gold and is in the Boxing Hall of Fame. His persona went beyond the ring and into philanthropy and other endeavors. He was given the Presidential Medal of Freedom, Martin Luther King Jr. Memorial award, and several others.Sports Illustrated named him Sportsman of the Century.
THE CHICAGO SKY
G.O.A.T. Fuel is first ever official energy drink of the Chicago Sky. This momentous deal was signed in 2024.
7-ELEVEN
G.O.A.T. Fuel is partnering with iconic retailer 7-Eleven as the exclusive carrier of the new Snow Cone flavor, part of our Season 3 flavor lineup. 5 flavors, including Snow Cone, are rolling into over 5,000 stores in California, Florida, Texas, Nevada, and Colorado.
To find a G.O.A.T. Fuel near you, click here: Store Locator
ATHLETES
BREECE HALL
Breece Hall is the starting running back for the New York Jets and one of the NFL’s rising stars. His outstanding college career earned him the title of Unanimous NCAAF All-American which solidifies his status as a top-tier athlete and a force in the game. Hall is ranked as the No. 2 RB in the league by ESPN’s poll of coaches and scouts and he continues to dominate both on the field and in Fantasy Football leagues; where he’s consistently one of the most popular RB picks.
TERRION ARNOLD
Terrion Arnold is the starting defensive back for the Detroit Lions. As a 1st-round draft pick, Arnold quickly established himself as one of the league’s most promising defenders. His impressive college career earned him All-SEC honors and the title of 2x NCAAF All-American, affirming his status as a defensive powerhouse.
WILL ANDERSON JR.
Will Anderson Jr. is the starting linebacker and team captain for the Houston Texans. Selected as the No. 3 overall pick n the 2023 NFL Draft, Anderson made an immediate impact, earning the title of NFL Defensive Rookie of the Year and a spot as a Pro Bowler in his debut season. During his college career, he was a 2x Unanimous NCAAF All-American and a 2x SEC Defensive Player of the Year, showcasing his elite defensive skills and leadership on the field.
KAYVON THIBODEAUX
Kayvon Thibodeaux is the starting defensive end for the New York Giants and a dominant force on the field. Drafted as the No. 5 pick in the 2022 NFL Draft, Thibodeaux earned a spot on the PFWA NFL All-Rookie Team for his standout debut. Known as part of the best defensive line combo according to PFF.com, his athletic prowess was evident early on as a Unanimous NCAAF All-American and USA Today’s High School Defensive Player of the Year.
Retailers
